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Brand Deal Strategy: Your Worth vs. Are You Actually "Worth It"?

Half of my brand deals close below her asking rate. That's not failure - here's what it actually is.

When every offer that lands in your inbox is a new emotional event, you’re either saying yes too fast because money is on the table, or firing off a counter and spending three days wondering if you made the right call. Both of those are feelings with a price tag attached. And neither one is a strategy. That ends today.

In this episode, Emily shares the exact 5-factor offer audit she’s used across 250+ brand deals and over a million pounds in paid invoices - so you can stop reacting to every offer that lands in your inbox and start making decisions from a place of strategy. Because worth is not negotiable. But worth it? That’s a different conversation.

Download the free 5-Factor Offer Audit and use it the next time a brand offer lands in your inbox: [Grab it here]

Ready to start adding zeros to your brand deal fees? Apply for The Creator Method - link below.


TIMESTAMPS

  • [00:00:00] The stat that reframes everything - why half of Emily’s deals close below her asking rate

  • [00:01:05] Why “charge your worth” gave you confidence with zero framework - and why that’s actually dangerous

  • [00:01:50] The emotional yes and the emotional no - and why both are costing you money

  • [00:04:40] Factor 1: Brand association and authority - the Dior story and the L’Oréal portfolio play

  • [00:07:20] Factor 2: Portfolio and renewal potential - how to call a brand’s bluff with one question

  • [00:08:50] Factor 3: Usage and scope - the exact script to use when a brand is asking for too much

  • [00:11:00] Factors 4 and 5: Current season and niche authority - when a lower rate is actually the smart move

  • [00:14:10] Factor 6: The gut check - why five green lights on paper still isn’t always a yes


“Confidence without a framework when it comes to brand deals just means you are making emotional decisions faster.”


LINKS AND RESOURCES

Download the free 5-Factor Offer Audit HERE.

Tired of making emotional decisions every time a brand offer lands? Apply for The Creator Method and we’ll audit exactly what’s costing you money on your very first call: Apply here

Everything you need to know about working with Emily: Creator Method

Exclusive free strategy and creator gospel & gossip straight to your inbox: Join the list

Come find us on Instagram: @influencehersociety

Referenced in this episode - Ep 3: Reel Fees Are Bait. Usage Is the Payday. LISTEN HERE.


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